Do you know what your team actually says to customers?
You don't hear 90% of the conversations your staff have with customers. Framo hears every one — and scores it.
How it works — in one look
They wear the badge
9 grams. No apps. Phone lines connect too.
AI scores every conversation
Against YOUR checklist: greetings, upsells, tone.
You see where money leaks
Who upsells, who's rude, what to coach today.
Does this sound familiar?
The moments that expose the blind spot.
Framo AI answers every one of these — with a recording, a score, and a name.
Three ways in — badge, phone, API
However your business talks to customers, Framo AI scores it.
Badge
The restaurant floor, the job site, the showroom, the front desk. A 9-gram clip-on badge rides along on every shift — no phones, no apps for staff.
- 9 g · 65×22×8 mm
- Dual MEMS mics
- 12+ hr battery
- LTE + Wi-Fi
- AES-256
- IP54
- Magnetic dock
Telephony
Plugs into your phone system and scores every inbound and outbound call — booking lines, sales lines, service desks. No more 2% QA sampling.
API
Already recording? Send existing audio — CRM call logs, VoIP, app audio — to the same scoring engine, and pull scores back into your systems.
See it work
A real conversation goes in, a scorecard comes out.
Your first 30 days
Measure → coach → re-measure. The loop, not the recording, is the product.
Baseline — the shock moment
Badges clip on, calls connect. The AI builds the honest picture of what is actually said today.
Coach from real phrases
See exactly what's missing per employee — skipped upsells, weak objection handling — and turn your top closers' exact phrases into the team's library.
Re-measure
Same dashboard, new numbers: compliance, upsell rate, conversion per employee. Improvement is measured, not felt.
Ongoing: the standard maintains itself — people perform differently when good work is visible. Ratings feed fair raises; disputes settle by record, not memory.
Where teams use Framo AI
Click a vertical to expand it.
Field Services & Construction
Some techs upsell only when they're in the mood; flat-rate crews have nothing pushing them; the booking line just takes orders. The badge rides along on every job — greeting, professionalism, explanation of work, and whether the additional service was offered, every single time — while missed calls, unquoted jobs and "just booking" behavior surface on the same dashboard.
Restaurants & Hospitality
Every table interaction is checked against your service book — time-of-day greeting, order script, drink and dessert prompts — with rudeness flagged the moment it happens. Each server gets a personal compliance rating, so your best people become visible and the owner sees every shift from a phone, without watching a single one.
Auto Dealerships
A car sale is a long conversation with a dozen places to die. Framo AI scores every floor conversation stage by stage — needs discovery, test-drive checklist, price-objection handling, and whether the warranty, protection package and service plan were offered on every deal, not just when someone felt like it. Managers see exactly where each deal died, down to the phrase.
See your industry →
High-End Retail & Premium Services
You spend real money training your people — brand standards, selling ceremony, loyalty program — with no way to test whether any of it survives contact with a customer. Framo AI is the missing test: every floor conversation is checked against the standards you already teach, you see training adoption per employee per store, and your best sellers' exact phrases become a library the rest of the team learns from.
Medical & Dental Clinics
Patients decide in the first phone call, and a rushed, irritated front desk quietly kills bookings you never hear about. Every booking call is scored for the essentials — reason for visit, provider, time — and the tone that drives patients away. Complaint alerts fire in real time; data can be anonymized and kept on-premises.
See your industry →
Call Centers
QA samples 2% of calls; the other 98% is where the damage happens. Framo AI scores 100% — script adherence, tone, interruptions, first-call resolution — including nights and peaks. Supervisors get an alert while an escalating call can still be saved.
See your industry →
Real Estate (Premium)
High-end listings demand a high-end conversation. Each showing is scored against your presentation checklist, with objection handling on location, square footage and readiness tracked per broker. Lost deals reconstruct down to the exact phrase where the buyer cooled off.
See your industry →Why not just call-analytics software?
Because the conversation that closes the deal usually doesn't happen on the phone.
| Capability | Call-analytics tools (Gong, call tracking, VoIP QA) | Framo AI |
|---|---|---|
| Phone calls | ✓ | ✓ |
| Face-to-face — floor, field, showroom | ✗ Stops the moment the conversation happens in person | ✓ The badge instruments the physical frontline |
| Scoring standard | Generic sales stages | YOUR checklist and scripts |
| Coverage | Often sampled | 100% of conversations |
| Audio you already record elsewhere | ✗ | ✓ Send it through the API, pull scores back |
Who sees what
One system, three views.
The whole business, scored
- Dashboard across locations and shifts
- Per-employee compliance ratings
- Real-time alerts on conflicts and violations
Coaching without guesswork
- Team comparison, stage by stage
- Specific coaching points per rep
- Deals reconstructed to the exact phrase
Proof of good work
- Personal scorecard, not manager opinion
- Best-phrase library from top closers
- Their side of every dispute, documented
Pricing
Per badge, per month — metered by audio hours processed. Heavier use, cheaper overage.
| Tier | Price / badge / mo | Included audio hours | Overage / hour |
|---|---|---|---|
| Starter | $99 | up to 40 h | $6 |
| Pro | $199 | up to 80 h | $4 |
| Max | $299 | up to 160 h | $2 |
Badge device: $99 one-time per badge, every tier — free on Max with the 3-month prepay offer below.
Launch offer — prepay 3 months
- Starter: 15% off the subscription
- Pro: 35% off the subscription
- Max: badge device included free
Annual — pay for the year
- 15% off the subscription, all tiers
Do the math for your team
Launch-offer pricing, live. Change the numbers — everything updates.
Even at a third of this, it's still 4.4×.
Volume: 5% at 10+, 10% at 30+, 15% at 50+ badges — stacks with either path. Launch offer (3-mo prepay: Starter −15%, Pro −35%, Max device free) and Annual −15% are never combined. 100+ badges → corporate terms.
Compliance-ready deployment
The badge is visibly worn — declared quality monitoring, the same category as “this call may be recorded.” Every deployment ships with a consent & disclosure kit (signage, booking-confirmation language, a one-line verbal script) tailored to one-party and all-party consent states, including CA and WA. Cloud or on-premises hosting; configurable retention.
Serving businesses across all 50 US states and Canada — consent & disclosure kits for one-party and all-party states, and Canadian provinces.
Framo provides deployment materials, not legal advice.
Questions owners ask
Is this even legal — recording people?
Won't my employees hate it?
We already record our calls.
How is this different from call-analytics tools?
How fast do we see results?
What does it cost?
How can I know what my employees actually say to customers?
Is there a tool that records and scores in-person sales conversations?
What's an alternative to mystery shoppers?
Hear what your customers hear.
15 minutes. Your numbers, live math, and a badge you can hold.
Founding-customer terms for the first 10 US accounts.